Today marks the second big milestone for me as an Indiehacker.
HelpKit, my 100% bootstrapped SaaS, reached $2000 in MRR! 🎉
Over 90+ customers are now using HelpKit and Notion to serve their knowledge bases 💪 That's over 3000 help articles 🤯
→ It took around 5 months to reach $1000 MRR
→ It took 1.5 months to reach $2000 MRR
To be completely honest with you, I did not expect this kind of fast growth but I am thoroughly enjoying it!
Here are five quick lessons I have learned.
🧠 Lesson 1: Full focus
One of the biggest actions for HelpKit's success was forcing myself not to work on my other products. It was SO hard to resist but this way, I couldn't procrastinate and made sure to make the product as perfect as I could. Consistency > Motivation
🏷 Lesson 2: Don't overthink your pricing
In the beginning, you need to make an educated guess about your pricing. There's no way you will know what works and what doesn't. Pick a price and go. Don't overthink. With time you'll find the right value metrics your customers value.
🙇♂️ Lesson 3: Stop worrying about eventualities
There will be things in your product that will make you feel it's not worth the price or it doesn't meet your user's requirements. Unless a user addresses it, stop worrying. Countless doubts I had simply never turned into reality.
🙋♀️ Lesson 4: Be a human
Don't hide behind the corporate "we". One powerful advantage we @IndieHackers have is that we can build closer, more personal connections with our customers. Hop on a call and tell them your story. They might become your ambassadors.
🧖♂️ Lesson 5: Take your time
If you don't feel like working on your project, take a break. Go to the gym, play with your cats, go surfing. Doesn't matter if you need one day or one week. It can be so easy to lose yourself in work. This is not a sprint. It's a marathon.
That's it for now! If you have any questions, more than happy to answer here! :)
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