Focus on the Future
Published by: Micah Iverson on Jan 03, 2022
Last year was a very stressful but successful year for me...
- My painting business doubled but struggled with finding a good team to help and had to deal with a lot more quality and business issues than I had hoped. Clients were far more difficult to work with than previous years.
- My online projects struggled to find the traction I was aiming for; but they continue to grow.
- My stress and anxiety went through the roof, especially the last three months of the year. I am continuing to struggle with it, which is unusual.
- My general health was mixed, I started sleeping better and feeling more physically fit. By the end of the year though I'm often having headaches, my lower back has been killing me, I'm exhausted, and is sleep getting worse again.
- I have been struggling with motivation despite taking a lot more time away from the computer.
- The list goes on and on, easily the most stressful year I have had to date.
Despite all of that, I'm excited for the future and have many things in motion that I think will pay off in the long run.
I have spent the past few years focused on building as many software projects as possible and hoping one would generate enough revenue to live on. This year, I'm taking a step back from building and will be focusing far more effort on content and marketing. Here is roughly where my "online" time will be spent...
- 50% Content / Marketing
- 20% Building New Relationships
- 15% Refining / Building New Features for Existing Projects
- 10% Building New Tools
- 5% Reducing Overhead
As many of you know, I also run an Interior House Painting Company and have been working on multiple tasks to help improve the company and grow in 2022.
- Refreshed my logo / brand
- New company values
- Updated all marketing materials
- Been building new referral partnerships
- New painting procedures for crew
- Scheduling social media posts
- Renewed focus on quality and cleanliness
- Lots of other refinements
In 2022 I hope to reduce my stress around my painting company, we weren't structured well enough for the type of growth we had, and it burned me out. Painting is a critical revenue source for me, it needs to be something I enjoy more than I did last year.
With so many moving parts in my life, it's time to double down and focus on the things that are important to me and push me to be financially and physically stable.
I'll be focusing on these areas of my life more as well...
- Household Tasks
- Physical Health (Working Out, Climbing, etc.)
- Mental Health
This will be a busy, but hopefully a successful year. Time to leave the past in the past and move forward and focus on the future!
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