Company Research Kit offers a guide and a database of field-tested techniques and tools to help you get the information you need about any company. Analyze a competitor, partner, prospect, or another organization that you simply wish to know more about, regardless of its size or industry.

All resources are grouped into categories and sub-categories that you can research:

1. Company (firmographics, HR, etc.)
2. Offering (products, pricing)
3. Customers (who they are & what they think)
4. Marketing (channels, activities)
5. PR (news, ESG)
6. Strategy & Operations (signals, projects, partners, and more)
7. Financials (revenue/costs, funding, growth/decline)
8. Legal (IP, compliance, litigation)
9. Market environment (competitors, market share, trends, etc.)