Audience, Pain Point, and Hypothesis Determined

Audience: Bootstrappers/Marketers who blog and tweet

Pain Point: Blog comments are a dead end.

Hypothesis: If you blog and you Tweet, Blotter will help you grow your audience by increasing your content's reach and engagement.

I'm not a master blogger, but in my experience blog comments are a dead end. A comment left there is seen by only a tiny sliver of people, who are even less likely to engage with it.

Blotter is a blog commenting service powered by Twitter. With Blotter, every comment you get spreads your initial post and opens up the conversation to new readers and commenters.

Next up: Validation